Scarlett Johansson receives her Hollywood Walk of Fame honor 10 years too early. Apparently they’ll give it to anybody.

There must be some slim pickings in Hollywood if a Star on the Hollywood Walk of Fame is granted to Scarlett Johansson this soon in her career.  Some are considering it almost insulting as there are so many bigger artists who’ve been working for decades in entertainment and have yet to see a star.

How it works is they have to be nominated to be considered.  It’s not enough to be considered.  Anyone can nominate them but they have to be active in the entertainment industry for at least five years.  It doesn’t seem like a long time, but that’s because its not when you look at all the other artists who have been doing this for 20-25 years without being branded on Hollywood Blvd.  Some had to wait just as long for it.  They also must have a long history of charitable contributions.    The committee then selects 20 stars to grant this honor in the coming year.  Those not selected two years in a row are dropped.

The agent or manager representing the artist must also be in support of it as well as sign off on it.  And more importantly the artist themselves must consent to it as well agree to the terms that include that they have to show up to the unveiling ceremonies of the star.  Bigger stars than Scarlett Johansson have declined.  They include Julia Roberts, George Clooney and Clint Eastwood.

This particularly star has jabbed some the wrong way.  Scarlett Johansson is no doubt a beautiful woman, but she is really only known for a few popular films in the last decade that include “Lost in Translation”, “Match Point” and “Vicki Christina Barcelona”.

This was premeditated by her representatives to coincide and happen the same week as the release of “The Avengers”.  For good measure and more publicity they sent Jeremy Renner to be the “known” star who has worked with the honoree before and also agrees to show up at the ceremony.  Both Jeremy Renner and Scarlett Johansson are going to be seen in “The Avengers” which opens today.   The way the publicity groups work couldn’t be more obvious.

Scarlett Johansson is a talented actress, but I have to agree with those in upset.  It was way too soon to be honoring her with this.  It’s diminished the prestige of the Hollywood Walk of Fame and now simply shows that they’ll give it to anyone.  If she continued on the trajectory she’s been on in her career, she’d get her star eventually.  Getting it this soon is premature and insulting to those that haven’t been honored and should be.  Her representatives should’ve known better, but operated from a place of greed.

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